I'm a clever little robot that helps kids build confidence in English, Math & Coding.
Unlike like regular apps, which are passive and consumptive, I'm very active and engaging.
Each week, I deliver new lessons in the form of interactive stories.
I'm built for kids aged 4 to 12 years old, and I'm designed to grow with your child.
How Norby works
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New stories delivered weekly Norby's ears light up and pulsate when there's a new story available.
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Every story contains a lesson The best type of learning happens when kids are having fun.
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Lessons cover English, Math & Coding Designed by experts to cover core fundamentals.
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Grows with your child Lessons grow with your child from 4 to 12 years old.
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Positive feedback and encouragement Norby's feedback keeps kids emotionally engaged in learning.
A note from our founder
3 years ago, I started helping my daughter with her homework and noticed that she was really struggling to stay focused.
In short, she was really bored with conventional learning materials. And that’s why we created Norby.
We wanted to build something that was fun, something that was interactive, something that would get her excited about learning.
And that's why we built Norby.
How kids react to Norby
The best type of learning happens when kids are having fun and are emotionally engaged.
Watch how kids react to meeting Norby for the first time.
What parents are saying...
Tahlia loved Norby and has told anyone that will listen all about it!
Sarah H
The kids haven't stopped talking about Norby and asking when we can get one!
Stefanie B
I am supporting Norby because I think it could be a great tool to support autistic children. Children trying to learn from their peers are often confused by responses & can be ostracized, while a robot is a space space to learn social codes.
Also - Norby looks like lots if fun! :)
Helen D
Kids with learning and attention difficulties
Did you know that 1 in 5 kids struggle with some form of learning or attention challenge?
Like many kids on the Autism spectrum, Jasper can sometimes struggle with the conventional education system.
Learn more about how tools like Norby can help capture and sustain attention.
Designed by experts
Norby focuses on English, Math and Coding fundamentals. He’s been designed to grow with your child and is suitable for kids aged 4 to 12. Unlike conventional apps, Norby’s intelligent software adapts to your child's interests.
Norby's pedagogy and curriculum are designed by leading educators, child psychologists, and cognitive development experts.
All lessons are built on a foundation of evidence-based research and best practices.
Norby education team
Michael Carter PhD Michael is a game-based learning designer and researcher with considerable experience in educational technology.
He’s a former advisor to Steve Jobs in the early days of the Macintosh and NeXT.
More recently, he shaped curriculum for Oxford and Stanford alumni as well as designing mathematics courses for the Bill and Melinda Gates Foundation.
Nikolai Veresov PhD Nikolai is an experienced early childhood psychologist, teacher and researcher. Having earned his first Ph.D. degree in Moscow in 1990, he then went on to complete a second Ph.D. in Finland in 1998.
Attracted to their education system, Nikolai spent over a decade with the Kajaani Teacher Training Department, which is globally recognized as one of the best in the world.
There are many things that make Norby special, but a big one is our approach to storytelling. Since the beginning of time, knowledge has been passed down from one person to another through stories. It’s a big part of what makes us human.
At Norby, each story requires a team of talented scriptwriters, illustrators, animators, sound designers, and software developers.
Norby’s origin story helps develop context with kids, which makes him way cooler than a regular ‘app’.
Instead of parents trying to 'teach' kids - Norby creates an environment where kids feel like they are collaborating with their parents.
You'll also get regular updates on your child's progress.
What's in the box
Norby robot + charging dock
NORBY ROBOT & CHARGER VALUED AT USD$499
Shipping information
We charge $25 flat-rate shipping to the following regions: - USA - CANADA - UNITED KINGDOM - AUSTRALIA - NEW ZEALAND - EUROPE - ASIA - LATIN AMERICA - AFRICA
We are unable to ship to PO boxes.
Frequently Asked Questions
What age is Norby suitable for? Norby is designed for kids aged 4 to 12 years old.
Is Norby suitable for children with a learning difficulty? Absolutely! Norby’s guided and self paced lessons make him perfect for children with learning difficulties.
Can I have profiles for multiple kids on Norby? Yes. Each child can have their own unique user profile - Norby will tailor stories and lessons to each child’s age, interests and skill level.
Will Norby be shipped to my country? Norby is shipping worldwide.
When will Norby be delivered? We are aiming to deliver Norby to backers late July 2020.
How often do kids receive new lessons? Kids will receive a new story every week, when Norby’s ears flash you’ll know one’s ready to be downloaded.
Can I keep track of my child’s progress? Yes, we designed a companion app which gives you access to a dashboard that stores all the key metrics for your child so you can keep track of their progress over time.
What about Norby’s Pedagogy & Curriculum? Norby's pedagogy and curriculum are designed by leading educators, child psychologists, and cognitive development experts.
All lessons are built on a foundation of evidence-based research and best practices.
US or UK English? All lessons are designed for both US & UK English.
Does Norby require an internet connection? Most of Norby's functionality has been designed to work 'offline', but he does require an internet connection to download new stories, lessons and updates. What about privacy and security? We take privacy and security seriously. Norby has been designed to be COPPA compliant. Our closed-system architecture means no access to third-party app stores or social media.
How does Norby get updated? The Norby robot and companion app are both updated over Wi-Fi.
Norby Q&A - Part 1
Norby Q&A - Part 2
Serious brain power
Norby's physical presence makes him feel more like a character than a device. But don't let the cute looks fool you, he packs some serious brain power too!
High performance quad-core ARM processor
Full-color HD capacitive touchscreen
Secure Wi-Fi and Bluetooth
High resolution front camera
Stereo speakers and microphone array
High capacity Li-Ion battery pack
Light, Touch, Proximity, & Motion sensors
Motorized head movement with 2 DOF (degrees of freedom)
Emotive RGB LED lights (2 in ears & 1 in chest)
Dimensions: 265mm x 170mm x 110 mm (H x W x L)
Weight: 900g
Designed with love
We’re a passionate group of parents, engineers, and educators who want to change the way the world learns.
Our team is made up of hardware experts, animators, game designers, teachers and child psychologists.
Adrian Mullan
Founder & CEO
Aleksei Trofimichine
Founder & CTO
Anton Chekulaev
Software & Game Developer
Ben Pergolizzi
Animation Wizard
Claus He
Head of Manufacturing
Faith Teo
Editing Wizard
Hayley Moore
Adult Supervision
Melih Kucukerdonmez
UX Wizard
Michael P Carter
Curriculum & Education Game Designer
Nikolai Veresov
Early Childhood Development Psychologist
Nitara Nowrungsah
Illustration Wizard
Manufacturing
Over the past two years, we’ve been prototyping and putting together an amazing team of engineers, educators, artists, and story-tellers.
Norby has been tested by some of the harshest critics… and we’ve received some amazing feedback from parents and kids alike. We’ve already finalized his design and have built fully functional prototypes.
We’re now working with experienced manufacturing partners and the money from this campaign will be used to shift Norby into mass production and finish software development.
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Company Timeline
June 2016
Norby founded by two Dads
July 2016
Concept designs and first prototype
Entire 2017-2018
Prototyping, software development and testing
February 2019
Prototyping complete
June 2019
Design for Manufacturing (DFM) starts
October 2019
Content development starts
December 2019
Preorder campaign launched
March 2020
Beta units start shipping
April 2020
Mass manufacturing begins
July 2020
Production units start shipping in late July
Risks & Challenges
Our team has experience successfully launching products, and we understand the risks and challenges that come with bringing a new product to market.
Sometimes things don’t quite go according to plan. We promise to be fully transparent about any issues that come up, and we’ll do our best to address and solve them quickly.
More than anything, we want you, our backers, to be happy and proud to support our company.
Money back guarantee
We’ll process your payment immediately and aim to deliver Norby late July 2020.
You can get a complete refund, including shipping, at any time until the product is shipped.
Customers tell us why they purchased
I’ve ordered Norby for my daughter Chloe.
She also finds it hard to concentrate with her homework. She’s just had her first year of school and shown some slight signs of dyslexia.
I too have the same thoughts about the out dated education system so was keen to try something different at home. Anything to help make education easier and more fun is huge.
Amanda S
I want to inspire my granddaughter to embrace robotics. I want her to read more with Norby (and reduce her addiction to YouTube!).
Ernest W
Follow Us
Help us out and share Norby with your friends! With your help we'll have a wildly successful campaign, and unleash more Norby's into the world.
A better future where technology helps kids develop a love for learning - is one that we all want for our children. The thought of meeting kids in 20 years time, that fell in love with learning... is something that we find really inspiring. The future of interactive learning is exciting and we can’t wait to deliver Norby to you!
Preorder Norby today and save $249
The only way we can bring Norby into the world, is with the financial and emotional support of people just like you.
We want to reward our early adopters with this early bird special limited to 500 units.
50% OFF
Early Bird Special
ENDS IN
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LIMITED UNITS AVAILABLE SHIPPING WORLDWIDE JULY 2020
What age is Norby suitable for? Norby is designed for kids aged 4 to 12 years old.
Is Norby suitable for children with a learning difficulty? Absolutely! Norby’s guided and self paced lessons make him perfect for children with learning difficulties.
Can I have profiles for multiple kids on Norby? Yes. Each child can have their own unique user profile - Norby will tailor stories and lessons to each child’s age, interests and skill level.
Will Norby be shipped to my country? Yes! Norby ships worldwide, but is only available in English.
When will Norby be delivered? We are aiming to deliver Norby to backers late July 2020.
Is Norby available in any other languages? Norby is currently only available in English but we’ll be adding additional languages in 2020.
How often do kids receive new lessons? Kids will receive a new story every week, when Norby’s ears flash you’ll know one’s ready to be downloaded.
Can I keep track of my child’s progress? Yes, we designed a companion app which gives you access to a dashboard that stores all the key metrics for your child so you can keep track of their progress over time.
How did you design Norby’s Pedagogy & Curriculum? Norby's pedagogy and curriculum are designed by leading educators, child psychologists, and cognitive development experts.All lessons are built on a foundation of evidence-based research and best practices.
US or UK English? All lessons are designed for both US & UK English.
Does Norby require an internet connection? Most of Norby's functionality has been designed to work 'offline', but he does require an internet connection to download new stories, lessons and updates.
How does Norby get updated? The Norby robot and companion app are both updated over Wi-Fi.
Q&A Part 1
Q&A Part 2
Digital VS Physical
This week on Ask Adrian we cover how kids perceive digital characters compared to physical ones. Plus, you'll get to see London's adorable reaction to meeting Norby for the first time.
Norby Prototypes
Today on Ask Adrian, we're running through some of the Norby prototypes that didn't make the cut. Everything from the 3D printed block we started with, through to the cute fully-functioning Norby you see today.
Why did Norby take so long to make?
Building a product like Norby is hard. On top of all the work involved in creating the hardware... there's also character development, storytelling, curriculum design, animation, human-computer interaction, child psychology, and software.
Our first Norbies will be half price. We don’t want you to miss out.
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Our first Norbies will be half price. We don’t want you to miss out.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
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